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Class of 2014- Rachel

It’s spring finally! Don’t let the snowy background fool you- it was 60 out!

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Equine Marketing for Massage Business

Love seeing horses getting a little extra pampering! Photographing horses being massaged offers lot of opportunities for fun horsey expressions. Stephanie is working on promoting her business and I think these new flyers (still a work in progress) will help her out.  Her logo is a classic idea with a modern twist:

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Equine Graphic Design

Just wanted to share some fun I am having working on new branding and business cards today… I wonder what color she will like best? Kara does amazing braided horsehair jewelry so I used the braid design across the middle and the silver concho is classic western.

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Equine Business Branding

One of my favorite things to do is to help horse professionals promote their business and services. Logo design, marketing materials including business cards, postcards and flyers. This is a design in progress that I am really liking! The B in EB Performance Horses is for the trainers adorable little girl so the playful B fits perfectly right now. One day when she is training side by side with her mom we can update that B to a stronger font. It’s the little things that make the difference!

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Winter Wonderland Can End Anytime Now!

Back when I was a kid growing up in Ohio I used to wonder what it would look like if snow covered the ground and there were no patches of grass anywhere… yeah well I got my wish! Living in MN has its strong points but winter is NOT one of them! I try, I really do, to embrace winter and yes there is nothing prettier than horses running in the snow but when “winter” starts in Nov and is still going on in April… UGH! So here is my attempt to embrace winter and see the beauty I am surrounded by.

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Snowy Fairytale Equine Session

Jenn waited her entire life to have a horse of her own and Jimmy is the love of her life- second only to her husband (on most days!). This was a really fun session to plan and create and we lucked out with a warm winter afternoon. Photographed at Lost Creek Ranch in Beldenville WI.


“Studio” Session

I set up a “studio” shoot in 10 minutes in the kitchen (!) and had a blast photographing this family as a surprise for grandma!

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Horses Running in the Snow

There is something poetic about watching horses in a pasture. I especially like the way these geldings got in sync so quickly and stayed in sync as they raced playfully raced around the pasture. I am thinking of making notecards or holiday cards out of this session. What do you think?

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Equine Marketing Design Process

Thought I would give you a glimpse into the design process. My client for this job is Kari Hoyer Farrier Service- she a the premier farrier in western WI and she does quite a bit of specialty shoeing and works with some pretty amazing horses (ok mine… LOL) but anyway here is how we got to where we are so far.

1) colors/ ideas/ things we like: feet, muted earthier jewel tones

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2) First ideas- horseshoe, fonts, close but not quite there…

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3) Ahhh this more like it!logos kari4) And here is the finished business card:

dark brown photo5) and Kari’s Facebook banner:

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Like what you see? Let me know what I can design for you! Here is a sneak peak at the website I am working on for Kari: website mock up

Heather Blitz Clinic at Alpine Farms

Loved photographing the talented Olympian Heather Blitz again this year- great people, beautiful horses:

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